Origins mission is to care for skin holistically using the power of plants and science. The company is looking to refresh its brand and appeal to an audience wanting to buy high-quality skin care products with natural-based ingredients. These costumers are looking for products that will enhance their natural beauty and help with skin appearance.
Client
Origins Skicare
Disciplines
Identity, Print, Social Media, 3D Design
Credits
Design and deliverables: Valentina Sumano
Tools
Illustrator, InDesign, Photoshop
The logo’s organic shapes and plant references help push the natural-based skincare concept. The black-and-white photography helps bring together the key statement “Inspired by science, Empowered by nature.”
The use of green, blue, and orange colors was an intentional call to nature. Adding the saturation and brightness touch helps reveal an “enhancing” factor that the brand stands for.
The combination of plant graphic elements and color will help define distinct lines of products.