Potentia products are designed for convenience, enabling on-the-go fueling to fit seamlessly into your busy lifestyle. With Potentia as your trusted companion, you can unlock your inner strength and reach your true potential in every aspect of life.
The packaging dispensing solutions combined with the protein pods, hydration, or vitamin pouches are designed to easily access the personalized serving size you need during the day.
Client
Potentia
Disciplines
Identity, Print, 3D Design
Credits
Design and Prototype Building: Valentina Sumano
Photography: Valentina Sumano
Tools
Illustrator, Photoshop
Colors, panel blocking, product names, and their size in relation to other elements were used to attract a fitness enthusiast audience.
Other design decisions such as the simplistic, clean approach, and easy identification of what the products are for, are meant to target healthy lifestyle people who might not have as much experience with supplements.
This project was more than just creating visually appealing designs; it involved in-depth research, brand identity development, material selection, and crafting three unique products. I delved into the supplement world, studying market trends and consumer preferences to lay the foundation for a strong brand identity.
The sustainable and high-quality packaging materials reflected elegance and trustworthiness.
I took a multidisciplinary approach, combining design with research and material sourcing, pushing the boundaries of my creative abilities.