Suralink White Paper
Suralink

Disciplines
Branding, Print, E-book

Tools
InDesign, Photoshop

For this project with Suralink, I was tasked with designing a comprehensive white paper that functioned as both a print document and a digital eBook. The challenge was to present the results of an in-depth industry survey in a way that was clear, compelling, and visually engaging for Suralink’s target audience—accounting and audit professionals. Given the complexity of the data and the need to drive home key insights, I focused on structuring the content for maximum readability while creating custom charts and graphics to enhance data visualization.

One of the most critical aspects of this project was organizing the survey results into a logical narrative that not only highlighted the challenges audit firms face but also demonstrated why Suralink was the ideal solution. Through thoughtful layout design, strategic use of color, and well-crafted data charts, I transformed raw numbers into an accessible and persuasive report. The final product effectively balanced professionalism with visual appeal, ensuring that readers could easily digest key takeaways while maintaining engagement throughout the document.

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Branding UX/UI